资源

关于目录广告、商品 Feed 与创意自动化的工具、指南与实战手册。

ROAS 提升计算器

估算您的目录广告使用 FeedForce 后还能带来多少提升。

指南与实战手册

Feeds

Why your catalog ads show the wrong price and how to fix it

Wrong prices in catalog ads waste spend and get products disapproved. Here is why it happens, from sync lag to cached images, and how to fix each cause.

阅读全文 →
Fundamentals

What is Meta Advantage+ catalog ads?

Meta Advantage+ catalog ads are Meta's automated catalog ad product. What it is, how it works with your feed, and where the creative edge still lives.

阅读全文 →
Fundamentals

What is a dynamic product ad (DPA)?

Dynamic product ads are catalog ads built automatically from your feed. What DPA means, how it works on Meta, and how it differs from a static ad.

阅读全文 →
Fundamentals

What are catalog ads (and why plain feeds underperform)

Catalog ads pull products straight from your feed and build the ad automatically. Here is how they work, where they win, and why a raw feed underperforms.

阅读全文 →
Performance

Adding social proof to your catalog ads

Ratings and reviews are among the cheapest, strongest trust signals you can add to a catalog ad. How to surface social proof across every SKU.

阅读全文 →
Playbook

Product-level video for catalog ads

Video stops the scroll, but shooting it per SKU is impossible at scale. How product-level video works for catalog ads, and how to produce it automatically.

阅读全文 →
Feeds

A product feed optimization checklist for Shopify stores

A practical, field by field checklist to get your Shopify product feed clean, complete and ready for catalog ads across Meta and beyond.

阅读全文 →
Playbook

From plain feed to branded ads: a before / after guide

The same product image can blend into the feed or stop the scroll. A step by step walk through of turning a standard catalog image into an on-brand ad.

阅读全文 →
Performance

5 ways to lift your catalog ad performance

Small creative changes compound across thousands of SKUs. Five practical levers to lift catalog ad performance: offer, social proof, layout, placement and refresh.

阅读全文 →
Feeds

How to fix common catalog feed disapprovals

Disapproved products stop serving and quietly drain reach. A guide to the most common catalog feed disapprovals and how to fix each one.

阅读全文 →
Feeds

Feed formats explained: XML vs CSV vs API

XML, CSV or an API? A plain comparison of product feed formats, what each is good at, and how to choose the right one for your catalog ads.

阅读全文 →
Playbook

Designing catalog ads for every placement

One square image does not fit Stories, Reels and feed. How to design catalog ads for 1:1, 4:5 and 9:16 placements from a single source product image.

阅读全文 →
Feeds

How to connect a Shopify product feed to Meta

A step by step guide to getting your Shopify catalog into Meta cleanly, from the sales channel to a working catalog, and the mistakes that break it.

阅读全文 →
代理商

Client approval workflows for catalog ads at scale

Chasing sign-off on thousands of catalog ads stalls every launch. How agencies structure client approval to move fast without losing brand control.

阅读全文 →
Fundamentals

Catalog ads vs static ads: when to use each

Catalog ads scale across your whole feed; static ads are hand-crafted and fixed. A clear comparison of when to use each, and why most brands run both.

阅读全文 →
代理商

How agencies scale catalog ads across many clients

Running catalog ads for many brands breaks the manual model fast. How agencies scale on-brand creative across clients without scaling headcount.

阅读全文 →
Performance

A/B testing catalog ad creative that moves results

Testing button colors wastes catalog scale. How to A/B test catalog ad creative at the concept level so a winner compounds across every SKU.

阅读全文 →
数据源

产品 Feed 指南:字段、格式,以及平台如何读取它

Feed 是每一条目录广告赖以构建的底层。逐字段讲解各平台的要求、它们如何读取,以及 Feed 在哪里出错。

阅读全文 →
联系我