Recursos
Herramientas, guías y playbooks sobre anuncios de catálogo, feeds de productos y automatización creativa.
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Guías y playbooks
Why your catalog ads show the wrong price and how to fix it
Wrong prices in catalog ads waste spend and get products disapproved. Here is why it happens, from sync lag to cached images, and how to fix each cause.
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What is Meta Advantage+ catalog ads?
Meta Advantage+ catalog ads are Meta's automated catalog ad product. What it is, how it works with your feed, and where the creative edge still lives.
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What is a dynamic product ad (DPA)?
Dynamic product ads are catalog ads built automatically from your feed. What DPA means, how it works on Meta, and how it differs from a static ad.
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What are catalog ads (and why plain feeds underperform)
Catalog ads pull products straight from your feed and build the ad automatically. Here is how they work, where they win, and why a raw feed underperforms.
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Adding social proof to your catalog ads
Ratings and reviews are among the cheapest, strongest trust signals you can add to a catalog ad. How to surface social proof across every SKU.
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Product-level video for catalog ads
Video stops the scroll, but shooting it per SKU is impossible at scale. How product-level video works for catalog ads, and how to produce it automatically.
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A product feed optimization checklist for Shopify stores
A practical, field by field checklist to get your Shopify product feed clean, complete and ready for catalog ads across Meta and beyond.
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From plain feed to branded ads: a before / after guide
The same product image can blend into the feed or stop the scroll. A step by step walk through of turning a standard catalog image into an on-brand ad.
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5 ways to lift your catalog ad performance
Small creative changes compound across thousands of SKUs. Five practical levers to lift catalog ad performance: offer, social proof, layout, placement and refresh.
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How to fix common catalog feed disapprovals
Disapproved products stop serving and quietly drain reach. A guide to the most common catalog feed disapprovals and how to fix each one.
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Feed formats explained: XML vs CSV vs API
XML, CSV or an API? A plain comparison of product feed formats, what each is good at, and how to choose the right one for your catalog ads.
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Designing catalog ads for every placement
One square image does not fit Stories, Reels and feed. How to design catalog ads for 1:1, 4:5 and 9:16 placements from a single source product image.
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How to connect a Shopify product feed to Meta
A step by step guide to getting your Shopify catalog into Meta cleanly, from the sales channel to a working catalog, and the mistakes that break it.
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Client approval workflows for catalog ads at scale
Chasing sign-off on thousands of catalog ads stalls every launch. How agencies structure client approval to move fast without losing brand control.
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Catalog ads vs static ads: when to use each
Catalog ads scale across your whole feed; static ads are hand-crafted and fixed. A clear comparison of when to use each, and why most brands run both.
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How agencies scale catalog ads across many clients
Running catalog ads for many brands breaks the manual model fast. How agencies scale on-brand creative across clients without scaling headcount.
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A/B testing catalog ad creative that moves results
Testing button colors wastes catalog scale. How to A/B test catalog ad creative at the concept level so a winner compounds across every SKU.
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Guía del feed de productos: campos, formatos y cómo lo leen las plataformas
Tu feed es la base sobre la que se construye cada anuncio de catálogo. Una guía campo por campo de lo que exigen las plataformas y dónde fallan los feeds.
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